• ..the End of Targeted Ads

    From Ogg@VERT/CAPCITY2 to All on Mon Feb 20 10:07:00 2023
    https://gizmodo.com/facebook-instagram-targeted-ads-europe- privacy-ruling-1849860593

    [By Thomas Germain, Published December 7, 2022]


    This Privacy Ruling Against Facebook and Instagram Could Spell the End of Targeted Ads

    A couple of excerpts:

    "Privacy regulators in the European Union have ruled that Meta,
    parent company of Facebook and Instagram, can't make giving up
    data for targeted ads a condition of joining the social
    networks, according to reports published Tuesday in the Wall
    Street Journal and Reuters. The decision threatens to upend the
    social media giant's business model and alter the financial
    underpinnings of the internet.

    "Signing up for Facebook or Instagram means clicking past a
    privacy policy and consenting to the social networks' digital
    surveillance for advertising purposes. If you don't agree, you
    can't have an account. But the European Data Protection Board
    (EDPB) made up of all of Europe's privacy regulators issued a
    series of new decisions Monday reportedly declaring that this
    kind of coerced consent violates the General Data Protection
    Regulation (GDPR), the EU's sweeping privacy law.

    [...]

    "An EU ruling only has a direct effect on businesses operating
    in the EU, but it's a sign that governments may finally be
    changing their tune when it comes to privacy. So far, lawmakers
    have been willing to pass privacy rules that make certain data
    practices more cumbersome for the business world, but this is
    the first time that a major government body has taken steps to
    curtail targeted ads outright.

    "But the GDPR serves as a model for the privacy laws in the
    United States and across the globe. If this strict
    interpretation of the law is successful-however you define
    success-it could hint at a far more private future.

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