For Serious Business on the  Web: Lotus Domino!
| Navigational map -- for text only please go to the bottom of the page ||Forums|
Readers' Choice Awards (siteadm) Fri, 13 Jun
Wow!!! 300 hundred people!! (dhmjr) Sat, 14 Jun
Statistical Validity (sdugan) Sun, 15 Jun
Another Inconsistency (Ron Findling) Mon, 16 Jun
Not inconsistent (rparker) Mon, 16 Jun
You Can't Have It Both Ways (Ron Findling) Tue, 17 Jun
Print and Electric readers represented (Sandy Reed) Wed, 18 Jun
IWE readers. (mjoczko) Today

We know some, but not enough

Posted by: rparker
Date posted: Fri, 20 Jun 1997

Unfortunately, we don't have the information you cite ... and that is a huge problem. Here we are making assumptions about readers, and it seems as if in terms of Forum participants those assumptions have made you-know-whats of us.

We serve up some 1.5 million pages per month, and have registered several tens of thousands of readers. We have collected the information on Forum participants and developed some demographics. But, those demographics haven't been nearly as precise those of our print subscribers. And, because we ask questions only when readers register for Forums, we don't have any information on IWE readers who don't participate in forums (and we think there are many of those, too).

To some degree, we are comfortable with that because we know that only people who are very involved with computing are going to want to read through our site daily or even weekly. So, if the site draws IS managers from Widget Corp. USA and programmers from Intel, that is fine. Except for the fact that our site may be drawing a group of readers who would like to see a slightly different cut of the news or a somewhat broader perspective.

So, identifying the IWE reader and then deciding what we can deliver well are part of the development of our site.

Rachel Parker
Guest Host


Respond | Search | Help


For questions or comments, email the Forums Editor

kristin_kueter@infoworld.com