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Readers' Choice Awards (siteadm) Fri, 13 Jun

This Message Has No Title, Just Words

Posted by: cornel
Date posted: Sat, 14 Jun 1997

InfoWorld would look pretty useless to advertisers, just about all of whom are selling Windows-only products, if OS/2 continued for a fifth year as the InfoWorld Reader's Choice.

Now, what I'd like to see are the exact questions asked, and the breakdown of responses. Then I'd want to hear from a few of the 300 or so that participated to say a few words about the methods used in the telephone poll. It's so easy to just answer whatever was the first option, or the last, or whichever sounded right (ever just mark the first box in "Warranty" cards, or answer with what you thought they wanted, say, with InfoWorld's "free subscribtion" cards?). I presume the options were pre-defined, so one couldn't give a "I like Bullet best of all", but instead were given a limited list of choices. (No fair pretending you were selectected, at random, to participate -- only the polled need reply.)

This would be more useful to me than the actual result. I'm confident most readers would appreciate InfoWorld giving them more than single-number results, something better suited to those that read, say, PC Mag.

My original point still remains: who cares? Why, the advertisers do, silly, and you can bet your vacation dollars on that. NT is like OS/2 was 5, even 10 years ago -- everyone thought that that was the direction to go in, with OS/2 this, OS/2 that. Over that time, OS/2 still couldn't outsell MS-DOS, and not even Windows 3.x and Windows 95. But, in the same regard, NT, too, is just a drip off the faucet. It may catch on, but can you see your neighbors using it? I can't. And so long as they don't, NT won't. NT Server sold less than 250,000 units the first quarter of 1997.


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