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Focus

Posted by: rparker
Date posted: Tue, 17 Jun 1997

Most successful ventures maintain some sort of market focus, and InfoWorld's focus is Information Systems Managers in the United States. InfoWorld surveyed a randomly chosen sample of its subcribers to determine which products released in 1996 made positive a difference in their lives and are deserving of special recognition. So, no, we did not poll people in Greece or other places around the world. You are right: a Web-based poll that turned up opinions from around the world would indeed result in different conclusions, but that would not reflect the opinions of our core audience.

By the way, InfoWorld is part of the IDG family of publications, and there are counterparts to InfoWorld in many, many countries. If anyone would like to see more local reporting in, say, Greece, try IDG.com.

Rachel Parker
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