We don't mean to be throwing away good information and perspective. And, I fear that you may be reducing all managers to the Dilbert type. I work closely with our Corporate Advisory Board, and these individuals -- managers all -- are also very technically savvy.
In fact, we wrestle with the reality that any manager is going to rely on the technical expertise of his or her staff. The context of this forum may have reduced the discussion of who our readers and subscribers are to a kind of simplistic notion. To the degree that I perpetuated that, I apologize. In fact, we know that the IS buying decisions are not the same from organization to organization, and that IS managers, analysts, programmers, department heads from other parts of an organization, bean counters, and more all have a say in many of these decisions.
But, your analysis of different profiles of Electric and Print readership is spot-on. We would love to be able to increase our reputation through our Electric readership, but we need to be able to serve all readers well. To this, all I can say is we are trying.
Rachel Parker
Guest Host
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