Another bit of interesting information might be to have the user explain their choice of best product:
Fit company's need after analyzing competitors products.
No competitor products.
Did not make decision on selecting product.
You're assuming here that the user's vote for a product actually corresponds to some type of previous personal/company selection of that product. In other words, you're assuming that he chose NT for the Readers' Choice because he's using it himself, or because his company's deploying it, and they're happy with their decision. In reality, there were probably many votes for NT based simply on the fact that it's garnered so much positive press that it must be deserving of the award.
Think about it. NT got 28% of the vote in the Client category. But we know that nowhere near 28% of the currently installed desktops run NT. I even doubt that 28% of the companies represented by the voters have deployed any NT Workstation desktops.
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