The goal of the InfoWorld Product of the Year Readers Choice is to allow our readers -- Information Systems managers in large organizations -- an opportunity to tell us and the vendor community which new products mattered to them. It is an annual poll, done for about 8 years (I think) and traditionally done via a paper ballot included with copies of InfoWorld. It is important that we know it is our readers, not the entire universe, that is voting in the IW POY Readers' Choice. (Otherwise, we'd have to call it one of the clever names suggested here.) Hence, when the February Electric Poll was tabulated and we realized that demographics of the poll's results were wildly different from our subscriber base, we felt we had to start again from scratch.
Rachel Parker
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