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Readers' Choice Awards (siteadm) Fri, 13 Jun

Audience and Legal Issues

Posted by: w nau
Date posted: Tue, 17 Jun 1997

Ok, Rachel tells us that the vote excluded IT professionals because they aren't part of InfoWorld's intended audience. Personally, I think they should be concerned with thier actual audience, but that's just me.

My print edition of InfoWorld just arrived. Looking at the cover I see it described as "The Voice of Client/Server in the Enterprise". That is InfoWorld's own description. Someone explain to me how that excludes IT professionals.

I'm now taking a look at the text surrounding the new vote burried deep in the magazine (page 92 for those of you having trouble finding it). I see the following quote "we have a true readers' choice". Rachel has proven that to be incorrect. The suvey/poll/vote was not merely limited to readers. It was limited to subscribers that were not involved in the IT profession. An alarming misrepresentation.

I read further to see the following: "We selected a sample audience on an nth name random basis among InfoWorld's subscribers". Rachel has indicated this to be incorrect. Rachel has told us that the sample audience was first narrowed down to non-IT professionals. The above is a misrepresentation. At no point did this text indicate any filtering of the audience other than randomness amongst InfoWorld subscribers.

In my opinion, InfoWorld has some legal issues to answer to. Considering how Rachel has told us the polling was done and how it was represented, I believe InfoWorld may be guilty of fraud and/or misrepresentation. It's certainly worth a formal investigation.

Please note that these are suspicions mine and nothing more. I have no more proof than what you see above. I am not saying InfoWorld actually did these things. I'm am saying that there appears to be enough evidence to warrent an investigation.


Clarification -- IT professional (rparker) Tue, 17 Jun

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