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Readers' Choice Awards (siteadm) Fri, 13 Jun
What Poll? (forum) Sat, 14 Jun
Another poll was held?? (up_yours) Mon, 16 Jun
Big Name Computer Company (rparker) Mon, 16 Jun
Rubbish!!! (Yaztromo) Mon, 16 Jun
Yes, I call it valid (rparker) Mon, 16 Jun

"Your audience" != Your Readers!

Posted by: Ron Findling
Date posted: Tue Jun 17 2:12:06 PDT 1997

"Remember that InfoWorld is written for
IS managers in various businesses --
but not the IT industry (software
developers, chip makers, and systems
manufacturers, and the like). We try to
let our target readers vote -- once a
year -- on the products that they choose
and use. We disqualified all vendors --
big and small. I don't see how that
makes our conclusions less statistically
valid given who we say our audience
is."

Your "audience" is whoever *reads*
Infoworld or Infoworld Electric, not just
"who you say it is." And this site is
open to *everyone,* not just "IS
managers."

So what you're basically saying here is
that you don't really care about the
opinions of all your readers, just a
"targeted" - and thus *skewed* part of
them.

You cannot thus say that your poll was
any fair indicator of what the readers of
Infoworld Electric think is best. You'd be
insulting our intelligence by continuing
to push that line.


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