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Readers' Choice Awards (siteadm) Fri, 13 Jun
Maybe we didn't really want a poll (sboland) Today
Uhhhhhh......maybe..... (acagle) Today
Product of the Year Goals (rparker) Today

2 Points to Ponder

Posted by: cjoffe
Date posted: Wed, 18 Jun 1997

You say the poll is to allow IS managers to tell you what products mattered to them. But you specifically targeted those who do not work with this technology themselves. They make decisions solely based on what they read in magazines, such as this one. If you only tell them about 2 products (Win95 & NT), and then ask them to choose "Product of the Year", guess what you're going to get.

Also, considering the number of allegations concerning those of us who had to LIE to get a subscription, you cannot possibly know what your subscriber base really is.

The demographics of those who are likely to participate in IWE are vastly different from the semi-technical managers your print mag targets. THINK ABOUT THIS. It doesn't mean that we're any less valid, it means you have TWO different groups of people to reach/influence. You have twice the breadth of audience that a print-only mag would have. But you don't seem to see the benefits in this. When not in flame-mode, we can PROVIDE YOU with great insight into our field. This is a bidirectional medium while print is not. Your throwing away this wonderful source of information because it doesn't seem relevant to you.

Chris


Agreed on both (rparker) Today

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