You keep mentioning the 310,000 IW print readers, but you never mention anything about the IWE population. Do you have any numbers available that could give us an idea of how many IWE readers are actually out there? How many of these IWE readers participate in forums? How many IWE readers or forum participants do not recieve the print edition? It seems that you should be able to get some of these numbers from the forum registration database. I admit that IWE by its very nature may be hard to get some solid numbers on, but then again, how can you trust that the print edition is really getting to your target audience?
You also metioned several times that your target audience is IS management, but it seems pretty obvious that few of the forum participants are managers. Rather, they seem to be the "grunts" that are in the trenches actually working with the technology. They are the ones who know what technology works. Maybe it's time to reconsider your target.
Just a few questions that have been bothering me.
Mark
For questions or comments, email the Forums Editor